1. Yes I can understand the plot as it is well detailed and vividly written along with images to support the imagination of the reader. the characters are very well written and explained along with their motives and reasons why they were chosen.
2. The target audience is accurate because it is a worlwide known fact that one of the most used way of expressing oneself is through fashion and no one utilise that more that women and girls.
3. Yeah through the characters and plot the genre is more than obvious.
4. They've used other videos of a similar style of support their idea in terms of the technical part of the animation style and also narrative.
5. I cant really suggest any other i think the product is suitable and accurate, more importantly is the fact that the products targeted audience will definitely relate to it.
6. In their scene description they have explained what the visuals will look like and the reason behind their choice, certain colours represent certain season of the year and certain colour wash represent different moods and thats the kind of the detail that was found in their treatment. girls typically love and romanticise aesthetic visuals wither its in nature or through pictures and film, their choice of location and mise en scene are a reflection of that fact.
Plot: My Stop Motion is going to be Live Action, it's going to be targeted at teenage girls and is going be advertising different collections and styles of clothes for different occasions and events. It's going to be based outdoors, it will be set in one main location which will be a Woodland area.
Target audience and Genre:
It's targeted at teenage girls because stereotypically girls are meant to find fashion interesting in a way that they feel they can express themselves personally through clothes and styles. Shopping and finding outfits is something most girls enjoy and usually follow fashion trends. This could be brought on them at a young age when they played with Barbie dolls and changed the dolls shoes and outfits during the different seasons and days so fashion to the stereotypical girl has been brought onto them during this early stage of life. Also girls are shown in advertisements for fashion, catwalks and online websites and advertisements for the latest fashion collection in shops. I think that this is a large population to target because also every teenage girl needs clothes during the summer/winter due to the change in temperature and to suit her current moods and express their personal style.
Also the teenage market is very much around celebrity culture & the latest trends. Teenagers like to replicate looks they have seen on their favourite celebrity, the styles for this can vary a lot. Teenagers also often read older women’s magazines to be inspired. The teenage fashion market is usually at the cheaper end because teenagers don’t have the money to spend on luxurious clothes, teenagers clothes are usually more casual & daywear.
The statistics for teenage girls who shop at different shops for their clothes and the highest is Topshop, who have models such as Cara Delevingne, Kate Moss and other high end supermodels who most teenage girls look up to for fashion inspiration and also the owner of Topshop is worth £5billion, which shows that fashion for teenage girls collects a large sum of money due to the obsession girls have for style, clothes and fashion which proves it's something worth advertising and marketing because it reaches a large sum of people.
First half -
The opening scene of my stop motion animation will be of the sky and clouds moving along as time passes and I will choose a bright day to shoot this scene because I want the cinematography to reflect summer/autumn for the collection of clothes my human character will be wearing during this scene.
The soundtrack/backing track to my advert will be Marina & the Diamonds - Valley Of The Dolls (Official Instrumental)
There will also be use of non diegetic sound of birds, windthat I will record using a sound field recorder and will add during the post production stage of editing. And also I will use more surreal sounds for example a sparkle sound and bell noise.
Design - The actor will be shown laying on a plain white sheet on the grass in a woodland area, wearing summer clothes. She will be surrounded by picked bright flowers/roses on the white sheet she is lay on which will move progressively further away from her onto the grass as the actor changes into different selection of clothes due to the season changing, the first collection will be summer showing dresses, light jackets and sunglasses. It will progress onto hand-made snowflakes slowly moving onto the plain white sheet and during this element of the video will make the audience understand that we are now going to be modelling Winter fashion, such as coats, scarves and jumpers. This will reflect that her outfits and mood is changing due to the fashion/style she that is wearing. As the snowflakes move away from the white sheet a number of letters will appear onto the white sheet to spell out 'Valley of the Dolls' this is the name of the fashion brand/website which I am promoting in the video.
- Similar products
I have been inspired by a video on Youtube of how my actor's clothes will change and have decided that I will use this method...I will simply take a photo of the actor pulling on her outfit and the next frame will be her wearing her new outfit with the old outfit in her hands, she will put it on the floor and it will give the audience the illusion that she is wearing each outfit underneath each other.
The actor will then stand up after posing in all her collection of outfits. We will then see the white sheet she was lay on will fold up in the background. The genre of stop motion I am planning on creating is 'surreal' which I think will be enjoyable and interesting for the audience.
Another inspiration was this video...
My model will be lay on a white plain sheet in wooden land area and different objects moving to and from the sheet that reflect the season, aswell as the models clothes changing.
Both videos I have uploaded are similar to the stop motion which I will be creating. I will be using an below shot like in the morning elegance video. Also the objects moving to and from the white sheet is what I will be doing with my props. The black background makes the model stand out and makes the genre surreal. The forrest and the bright colours will highlight and compliment the clothes and the model will use the same method of showing off different clothes by using the method from the changing clothes stop motion video. - Drawings of what the model will wear & the setting design...
- STORYBOARD
- Audio
Marina and The Diamonds - Valley of the Dolls instrumental
Stop Motion Animation uses different principles which are called Time, Gravity, Overlapping & Followthrough, Arcs & Poses, Anticipation and Secondary Action. But however you can take the option of not following ALL the principles in your work and this depends on the style and genre of the animation you have decided to create.
The TIME aspect means the number of frames per second. For example the fewer frames used would mean that the movement of the motion picture would look unprofessional, making the clay, live action or objects move like they're 'shuffling' and seem 'jumpy'. However the more frames used make the characters feel more realistic and trick the eye into thinking that they're actually moving. The trick is to use 24 frames (pictures) per second to ensure that the film has a high standard quality, the human eye retains an image for 1/20th of a second, giving the illusion that a still image is animated.
ARCS AND POSES adds reality to the animation. For example, the audience needs to be able to relate to the models in a way that they need to have human qualities about them, otherwise it won't work. The models should have hand gestures whilst speaking to express what they're saying, this could also be referred to as Secondary Action as this is when a character emphasising movements to make them seem more realistic and dramatic. The model should move their bodies in the way that humans do and should react to diegetic sound like 'cars beeping' whilst the character is crossing the road, they should acknowledge and respond to sound. Sometimes however this principle may not be followed due to the creators intentions of the animation.
OVERLAPPING AND FOLLOWTHROUGH this also adds human qualities and realistic values towards an animated character. As we know, in real life people don't do everything at the same speed. For example of following this principle would be if your character is going to get onto the bus they'd be walking whilst swinging their arms, possiblily speaking whilst buying a ticket and handing money over to the bus driver, but this is not all done at the same speed, they might pause and move more human like and realistically.
GRAVITY is an interesting principle in a stop motion film. Some stop motion animations ignore this principle to add humour. But in other cases when something falls the object will hit the floor, when a character is pushed over they'll hit the floor, following this rule is an important part of stop motion animation.
Animated, directed and produced by Nuni Weisz & Doron Assayas
Target Audience: Teens & Adults
Doo Bee's Striptease Analysis
Her Morning Elegance / Oren Lavie
Real Life animation
Target Audience: Adults and Teens
Her Morning Elegance / Oren Lavie analysis
STOP MOTION MUSIC VIDEO
Taylor Swift 2012 We Are Never Getting Back Together lyric video
Target Audience: Teens
Real Objects
Big Machine Records
We Are Never Getting Back Together 2012 Analysis
2D STOP MOTION
UNITED AIRLINES: Paper Heart 2013
Created by Duck Studios / Santa Monica
TEENS AND ADULTS
LEGO City Undercover: The Chase Begins Stop-Motion Feature 2013
Created by MICHAEL HICK
Target Audience: Children and Teens
1. The 7th Voyage of Sinbad Analysis
Nathan Juran's claymation/live action stop motion film is the genre Fantasy, Action and Adventure, which means we would expect to seemythical creatures, weapons and fights and battles, exciting and unusual experiences. The quality of the cinematography in this stop motion is quite old and out dated. CGI wasn't invented in the 50's so to create this kind of character for a motion picture, would have to be done by claymation stop motion.
The way this character moves at 21 seconds we can tell that the time principle is being used, you can notice that the movement of the character is moving like 'shuffling' along, this could be due to the fact that the creators didn't take enough frames per second to create a more swift improved movements whilst walking. This effects the audience by making them feel less intimated by the monster, it seems quite funny and comical whilst I was watching the movement of the model and couldn't take it very seriously.
At 30 seconds we can see that the OVERLAPPING AND FOLLOWTHROUGH principle has been added to make the monster seem more realistic, when an arrow is thrown at the monster and hits him we can see him pull out the arrow and scream angrily and then pull the object out of his body and look at the arrow and then back at the real life human actors in anger. The character is doing his different movements at different speeds by pausing and staring at the arrow and then vastly becoming raged with anger. This is also using the Arcs and poses principle because the characters emontions are the same as a humans would be if he were to be hit with an arrow, by looking at the weapon the humans have used to defeat the monster he stares with anger and then retaliates to there actions like a person would do. This effects the audience by showing that the model feels the way we would about the situtuion he is faced with.
At 11 seconds in we see the model moving it's model to chase the humans, the humans react to non diegetic sound they hear from the model, this is using the arcs and poses principle. The monster figure roars so the real live action humans show that they're scared by this character. They are responding to sound and acknowledging that the monster model character is showing the audience that he is dangerous.
2. Pingu 1986 Analysis
The TIME principle is used at 48 seconds into the animation we can see that the character Pingu walks like he is 'waddling' walking with short steps in a clumsy swaying motion, I think that Otmar Gutmann purposely created fewer frames to make the movement of the character like this. It gives Pingu more character in this stop motion's case, for example it effects the audience by showing that he is a baby/child so he can not walk correctly just yet which melts the audiences hearts also the fact that he's a penguin and these animals don't walk like humans in reality.
Also ARCS AND POSES principle is used at 4.31 into the video, we see the baby Pingu crying adding human quality to this character, the mother is comforting her son by rubbing his head and hugging him. This adds reality to the animation, effecting the audience by making them to relate to the models, when they we're upset as a child they're partners would comfort them. It is also using Secondary Action because Pingu is emphasising his hurt head to make the pain he is feeling more dramatic. He is reacting to something that happened to him, which was intended by the creator.
OVERLAPPING AND FOLLOWTHROUGH principle is seen at 24 seconds into the video, the father character is doing multiple tasks at the same time, he is eating whilst also talking and becoming annoyed at Pingu. He is pausing whilst holding his knife and fork to speak to Pingu, he then proceeds to eat his food, this is a human quality and what most people do in situations of eating dinner with family. He is following through with his anger by banging his cutlery on the table, this also mades a more realistic value to the animation. This effects the audience as it could also be a message to children to behave at dinner time that the creator but there intentionally to teach young children a lesson. And it obviously works as this stop motion tv series was very popular in the 1980's.
We can see at 3.21 the GRAVITY principle being used, the ball is being thrown into the air and it lands back down on the ground ready to be kicked again whilst the models play a game of catch. It's an important rule of stop motion animation and is followed to add realism for the viewers because this is aimed at children. This effects the audience by making them believe that models of penguins play with toys like us humans do and helps us to relate to them to enjoy the programme and keep it innocent and sweet for children to be able to watch.
3. UNITED AIRLINES: Paper Heart
2 seconds into the video we notice the TIME principle being used and I can tell that there is a large number of frames per second being used to create a 'swift' movement between the two models. The models are made from 2D pieces of paper and they're moving in a very realistic human way, when the male character hugs the female you can notice her foot kicks upwards to add romance to the shot and makes the audience believe that they're really alive and moving with emotions and aspects of the secondary action principle can be seen by the way she kicks her hug up whilst being close to her loved one, its showing us that she is emphasising her movements and it's a very dramatic hug.
At 9 and 18 seconds into the video we can see the ARCS AND POSES principle being used, the female is kissing her boyfriend and also shaking hands with a business colleague to add more reality to the animation. For example, the audience is relating to the models because when we say goodbye to our partners we would kiss them goodbye at the airport and in a working environment we would act professional and shake hands during big events. Its also showing that the models are using hand gestures to express what the narrative of the story is. Plus the way that the female model moves her body is very realistic. Although there is a surreal element to the story, she takes out her heart and hands it to her boyfriend, this isn't something that the audience can relate to and makes the model seem more dramatic but this could have a deeper meaning that some viewers may find interesting and maybe to relate towards.
At 43 seconds in we notice the OVERLAPPING AND FOLLOWTHROUGH principle we can see the model showing that she is shocked because of a bird flying through her heart, and staring off into the distance As we know, in real life people don't do everything at the same speed. For example of following this principle would be if your character is going to get onto the bus they'd be walking whilst swinging their arms, possibility speaking whilst buying a ticket and handing money over to the bus driver, but this is not all done at the same speed, they might pause and move more human like and realistically.
At 50 seconds into this video we can see that the GRAVITY principle is being used to show the model in an aeroplane flying to a different place, this is following the rules of gravity because we can see that she has to use the same principles of getting to other places in the world that we do. This is using realism and helps us to relate to this character, even though there are some elements of surrealism when she takes her heart out and gives it to her loved one. The creator could make it even more surreal and give the character the ability to fly or transport herself, but this is also an advert for a flight agency and it helps promote the airline by showing this stop motion model sat on a plane. This makes the audience want to fly with this airline maybe because of their different way of advertising their brand.
Old VS the new Stop Motion has changed throughout the years and defiantly for the better. There has been a lot of improvement in technology such as high definition cameras and advanced software systems to give us better quality stop motion animations. For example if I take a look at the'The 7th Voyage of Sinbad' in 1958 I can straight away spot the differences from a more modern animation such as 'United Airlines Paper Hearts'. There have been far fewer frames per second in 'The 7th Voyage of Sinbad' which is a huge disadvantage because it makes the model's movements not as 'smooth and swift' as the models movements in 2013. Also in the older animation the background drop isn't detailed and clear, which adds a grainy visual to the animation. However the background in the more modern animation is extremely much more detailed and has been thought a lot about with it's design and cinematography and has been given a large amount of attention by the creator. By having things going on in the background gives the audience a more enjoyable experience it's visually more entertaining because in real life if something is happening, they're is always something else happening in the background, other peoples stories and lives are happening in reality. There should be extras and more realistic things going on to add more of a believable story rather than nothing happening apart from background drop of a beach like we see in the 1958 animation. Genre, Style and Audience
Claymation has different styles of animation, Claymation is more suitable for children because of its simplicity and it's history of famous TV shows suchas Fifi and the Flowertots, Postman Pat, Pingu and films for example Fantastic Mr Fox. Wallace and Gormit. It was a very popular way to make entertaining media for children, the bright colours attract their eyes and the soft shape of the models are innocent for children to watch. Although they're are different genres of Claymation, for example King Kong is targeted for adults, it was much easier to create a monster like King Kong using Claymation before we had CGI and other high advanced technologies that we have today. Also a YouTuber who gained worldwide successis a man called Lee Hardcastle who is known creating remakes of scenes from films in his bedroom using low budget materials to create his amazingly talented Claymation animations for example a good clay to die hard is an action animation parody from the film 'Die Hard', he uses surreal models such as cats to create a humorous and enjoyable action packed animation suitable for a older audience.
Live action is also a different type of style, this type of style attracts a wide range of audiences and be relatable and create an audience in all different age ranges and genders, which is simply based on the narrative on the animation. The her morning elegance animation relates to teens and adults, because it's more romantic and surreal narrative which children wouldn't understand but an older audience would be able to enjoy the stop motion. It's fascinating and takes a large amount of time and patience to be able to use humans to participate in starring in a stop motion rather than models because real people would get tired and bored of being used a 'model' so I think it takes a lot of talent to pull it off.
Research into stop motion animation: http://www.stopmotioncentral.com/articles-5.html Stop motion animation is one of the earliest forms of animation and production. Stop motion animation can be presented in a variety of different ways. Some can be presented using clay, and more recent stop motion animation is shown as real world, real people. This is where people use stop motion to show lifestyle situations such as going to the shops, or in my example, getting up late for school.
Stop motion animation (also called stop frame animation) is animation that is captured one frame at time, with physical objects that are moved between frames. When you play back the sequence of images rapidly, it creates the illusion of movement. If you understand how 2D drawn animation (early Disney) works, stop motion is similar, except using physical objects instead of drawings."
Stop motion could have started as far back as the 1650's, this is due to imagery. However the first real signs or so i believe of stop motion were through flip books, which were first discovered and created in the 1860's, 1868 to be precise.
To create stop motion somebody will have had to create a drawing, model or come up with a storyline. Following doing this you would need a camera to capture every slight movement, you would have to move your image or object ever so slightly and take a picture. Once doing this all the images would be played as one to create a moving imagery production. Back in the 1860's, to create a stop motion animation a book was used, and on each page of the book a image would be drawn, on each page it would be changing every so slightly, to create the movement you would have to flick through the book, which would make the characters of objects move, for example a character walking across the page. Here is an example of a flip book stop motion animation: https://www.youtube.com/watch?v=UpvOwO6tyaM
A directors job is obviously to direct the film, but this means that they have control of the overall visual of the film, from what actors are used, to what location is used. Directors also have control over the production design and visualise the script.
What are they responsible for?
-Directing the film
-Visualising the script
-Hiring cast members
-Production design
-Guiding the technical crew
What skills and qualifications do you need to have?
l though it is not required, the majority of successful directors have completed bachelors degrees in film production
.
Who are they the boss of?
Directors are in charge of guiding the crew team, they are also in charge of the actors in which they have decided to hire to be a part of their production.
How much does it pay?
Directors tend to gain 10 percent of the films gross earning. Famous directors such as Nolan and Speilburg earn from 1 million up to 10 million,.
What are your working times like? Do you work on contracts, for weeks, days or months?
Directors working times are variable based on the type of production they are directing, but also how ever long the production takes to complete.
Editor
What does the job include?
An editor gains all of the footage collected by the camera crew. They then have to prepare the product, this means that they have to build up the story in a sense, putting clips where they need to be or wherever it bests suits the clip. Editors can also delete or get rid of clips if this is required to make the product moe successful.
What are they responsible for?
Editors are responsible for putting the product together, they are responsible for collecting all the footage and putting it all together within a software to create a successful end product. They are also responsible to the sound.
What skills and qualifications do you need to have?
Editors are expected to have gone into study such as college and university and studied the specific topic, therefore meaning they will be expected to know the ins and outs of the software that they use, and know how to successfully create a finished product. They will be expected to have a form of degree in editing software or media.
Who are they the boss of?
Editorial assistants.
How much does it pay?
The pay varies based on the production however it can vary between £18,000 to £25,000, this is at beginners level. If it was to be at a experienced level it would vary between £37,000 to £70,000.
What are your working times like? Do you work on contracts, for weeks, days or months?
Work hours vary based on the production and the size of the production, however it tends to be shift work based on office hours. However editors are genuinely required once the filming process is complete. Hours also vary on when editing studios have been booked.
Sound technician
What does the job include?
Sound technicians jobs include being able to assemble and operate the required equipment to record any dialogue or sounds required for a production.
What are they responsible for?
Assembling and operating sound equipment as well as ensuring sound is recording at the required times and dialogue is picked up.
What skills and qualifications do you need to have?
You need to have certificates such as diplomas and degrees within the specific area, meaning you need to be aware of the equipment and how to operate it as well as how to assemble it.
Who are they the boss of?
They are in control of the sound and making sure that the sound is to the best of it's ability
How much does it pay?
Depending on the size and length of the product, and also the budget of the film, sound technicians can receive from £30,000-£35,000, however this also varies based on working hours.
What are your working times like? Do you work on contracts, for weeks, days or months?
Working hours vary on the production, sound recorders are required throughout the filming process as they are required to collect all sound necessary for the product.
