Friday, 17 January 2014

Unit 6 Assignment 1 Prezi Notes



Buffy The Vampire Slayer



Audience - The age range for people watching Buffy the Vampire Slayer would young teens aged 13 and upwards onto older adults. Although I think the series is best for teens and adults who will appreciate the multi-leveled story, plus Buffy is in mortal danger in most episodes and she looses her virginity to her much older boyfriend and there are monsters everywhere. But I think that both genders would enjoy this TV show, girls would look up to Buffy and the hard chooses she has to make and also because she dresses nice (in the 90's) and has a witty fun personality. Plus girls would like to watch this show because of the attractive men in the show. And it encourages strength in girls, mentoring and teamwork. And males would enjoy this because of the action shown in the show, the danger, the comedy and watching a blonde girl in short skirts killing vampires. Teenagers can also relate to the pressures Buffy has to deal with daily, they can draw parallels between Buffy's life and normal high school life experiences. 

The psychographics of the show would be explorers because they like to seek discovery, likes to explore new ideas, values difference and adventure. typically younger. And in the 90's they would rarely of seen a woman killing vampires whilst also dealing with typical high school drama. Also I think reformers who seek enlightenment, likes to be challenged, can form own opinion, very aware of social issues because I think this programme would be challenging for them and it's enlightening to see a woman have such strong power.   

The mode of address - By the cover of the first seasons dvd cover, genre of the show is fantasy/horror/comedy/action. You can see that it's horror by the title of the show is in creepy text and in the background it's dark and misty which adds a horror effect and you can see gates to a graveyard behind her, it's fantasy because of the stake she is holding in her hand to kill vampires because in reality they aren't real, which also draws action fans into the cover. It's also comical because her name is Buffy, the name doesn't sound scary and it doesn't sound like a scary vampire slayer, plus she's a girl and has blonde curly hair and looks more like a victim of a vampire rather than the hero, this would make some people laugh because it's not what they're used to seeing. In my opinion this show would have a preferred reading, this is when the audiences respond to the product the way the media producers/want and expect them to.
Although I think that people that are used to seeing this type of thing would have a Negotiated Reading when a member of the audience partly agrees with part of the product. 




What is the tone, how does it make you feel? 
Whilst watching this TV show you begin to care about all the flawed characters and their own person problems and they are really likeable people. This show also has different qualities humour, action, romance and is well written, a serious side, but also leaves room for innocent humour and love stories that are realistic and you can relate to. The show presents down-to-earth and revealing relations between teenagers, and between young people and parents, teachers and mentors, and a diverse range of authority figures. It also engagingly deals with social relationships, love, rejection, loss, and all the complexities of family, school, work, constructing identity and finding oneself, growing and evolving, or failing and regressing as a human being.
Genre is supernatural drama, comedy-drama, fantasy, action, horror


In the opening credits you can see that this show has supernatural horror in it by the vampires and witchcraft, the action because it shows a lot of fighting scenes, the drama is shown by the use of the high school setting in the mise en scene. In the show it's mise en scene is based around a high school, graveyard, the library, the towns club The Bronze and Buffy's house. When in the graveyard there is usually creepy music playing in the background, the music in The Bronze is usually a band playing or loud dance music, there is dialogue from students whilst in the school and in Buffy's house there is usually scenes with her and her mother or friends talking or discussing that episodes issues. 

Narrative - There is flashbacks at the start of a Buffy episode with Giles talking the audience over what happened in the pervious episode it's begins with a non linear storyline, also during episodes their is often flashbacks that become non linear because Angel goes back in time to his early days of being a vampire when he didn't have a soul and killed people and wasn't good. Their is also flashbacks used with other characters reflecting on their past and how its effected the present day. Near the end of the seasons there is usually enigma puzzles, cliff hangers leaving the audience anticipating what will happen to the characters, did they die from that horrible monster? does angel still love Buffy? WHAT WILL HAPPEN? watch the next season and find out! This is a way of making the audience still interested in watching the show by having cliff hangers leading onto the new series. 

Representation of men, young people, stereotype? - In the first season of Buffy the Vampire Slayer there are a lot of stereotypes shown...


Willow's nerdy stereotype

Willow is known as a 'nerd' they show this in the TV show by using costumes such as smart clothes like shirts, tartan dress, overalls and t-shirts that aren't meant for her age range and majority levels, childish things and hats that make her seem geeky. She is usually always shown on screen with books or in the library, in season one there is a lot of dialogue about how she helps people with there studies and is good at using technology. She also has never been on a date or had a boyfriend and only has one friend Xander from her childhood, Willow also gets bullied by the popular group at her school. 

                                                 Buffy's - confident heroine stereotype 


  In the first season of Buffy she is known as a girl from LA who used to be a popular cheerleader, she wears tight dresses that show off her figure and a cheerleader outfit, short skirts and high heeled boots and leather jackets. Her dress sense is confident and sexy this draws a male audience into the show, her hair is blonde and always in place even though she's fighting vampires, going to high school and dealing with normal high school drama. Because she is a hero her character puts women in a good light showing that women are strong and have to deal with a lot, she also has a witty and funny personality with one-liners in the show, I think this is every guy's dream so that's why they've made this character a good looking woman whilst also funny.

                              Xander's character - Comical best friend stereotype 


They show this in the show by his costume choices for example his horrible silk shirts with crazy patterns, this shows that he doesn't take himself too seriously and wears a Donald Duck wristwatch despite his age, this is copying Willow's choice of wearing clothes that don't match her age because they're best friends. 
He is also shown as a comical best friend by the one liners he has in the show.


Giles character - Clever geeky librarian stereotype


Giles is always shown in the TV show in the library or walking to the library or talking about books. Even the above photo shows books in the background showing that he is a librarian and his costume are suits and shirts and his glasses. Throughout the show he is constantly cleaning his glasses...
He is shown as a stereotypical British librarian, he has a posh english accent that the other characters make fun of him because of it, this is due to his geeky stereotype.

Angel character - the handsome romantic lead stereotype 


Angel is always shown with Buffy or trying to save or help her, he's always wearing black and white and is tall, dark and mysterious. Cordelia the popular girl tries to win over Angel but he is just interested in Buffy. He is romantic and acts like a gentleman towards Buffy even though he is a vampire he is kind and always helps her out in tough situations because he has a soul. He is the stereotypical boyfriend in a TV show.


Cordelia's - Popular rich bitchy stereotype


Cordelia's bitchy rich popular stereotype, her dialogue in the show is herself seem better than other people because of her clothes, how rich she is and how many friends she has. She is shown as shallow and this is done by her dialogue and the clothes she wears, she always has perfect hair and if someone tells her she doesn't it's the end of the world, it always has to be her way. She is the typical bitch stereotype in a TV show.






Stereotypes The Inbetweeners



  • Easily spotted characteristics of a group or place that then becomes a branding for everyone.
  • Geek - someone who wears glasses, someone who is clever/intelligence/cleverness (weird) - like technical stuff and have obsessions with games
  • Woman - they don't wear a lot of clothing, they are venerable 
  • Lads - Sport obsession, DIY, crude womanisers,
  • For the three labels above, write down how they would stereotypically look and act. 
The Inbetweeners
  • Audience - What is their age, gender, psychographics?
  • Mode of address - What is the tone, how does it make you feel?
  • Genre - what genre is it, what generic conventions are in it? How do you know? Cinematography, sound (dialogue) mise en scene etc.
  • Narrative - linear or non linear, enigma (puzzles?)
  • Representation of men, young people stereotype? nerd/geek/typical bloke? what bits show that (cinematography, costume, sound etc) 


Generic Conventions of Comedy 

Funny props - yellow car & car door falling off
Funny Costumes - monkey costume, vest and speedo's combo, Neil's lack of combo - naked
Funny Dialogue - "Inconsiderate arse holes"  "Follow that clunge moblie" 
Funny Narrative - Enigmas - Will the car door get fixed? Neil says he's sisters boyfriend works at BP - Will having a rant about the front seat of the rollar coaster (midshot) and then a (wideshot) reveals that disabled people are sat in the front and then he feels bad. 
There's a cut to a hearse, and then a cut to their faces when the car door falls out, the editing used in this  programme makes us laugh. 

Representations of young men
Costume - The characters are wearing their uniforms, but Jay, Simon and Neil are wearing they're uniforms more laid back, without their blazers and their ties (Jay's tie is really small and short, this shows that he doesn't care about his appearance at school) the others uniforms aren't perfect but Will is wearing his uniform smart and following the rules on how to wear your uniform correctly. Simon and Jay is wearing jeans, t-shirts and hoodies this represents stereotypes teenage boys, Will dresses differently he wears shirts and dresses more smartly. 

Dialogue - "Simon it's me nan she want's know if you need help parking" "Rollar Coasters and Tits this is going to be brilliant" & "Put your wellies on cos we're gonna be knee deep in clunge" This dialogue shows that all teenage boys are interested in is sex and girls. 
"I don't think it's too bad" (Will says about Simon's car) his hands are in his pockets and he is wearing a polo shirt, this makes him look and seem much older.
"Hey, lets not argue, let's get in there...have some fun" this shows that Will acts much older than his peers.

Narrative - The episode starts with a recap of a previous episode,  this is known as a flashback and isn't showing a simple linear storyline. Although the rest of the episode is showing a simple narrative, Simon passes his driving test, there's an enigma code "Simon never did tell us what happened on his driving test" This is leaving the audience guessing about what happened with him and his driving instructor. The car he gets is bright yellow and isn't a great car, the audience are expecting to see an amazing car but then their is a wide shot of the car and we see that it's a funny car. The school bully spits drink onto Simon's car, maybe younger people can relate to The Inbetweeners and what they're going through. They use a voice over of Will's voice during The Inbetweeners it makes you feel like he is telling the audience the story of their day on episodes. At the end of the episode their is a flashback at this point the programme is non linear and then it goes back to the moment which becomes linear again.

Actions - When Neil is in the monkey suit and their is a wasp trapped in his costume, he falls to the floor shouting "Not my cock, not my cock" and is thrusting into the air, this represents the teenage boy stereotype. Also his friends don't help him, they just laugh at him and find the fact he is in pain hilarious. 

Men watch The Inbetweeners because they talk about girls, they can relate to the characters and are familiar with the language/slang that they use in the programme, the things they talk about are what they talk about with their friends and it's the only programme that really represents stereotypical teenage boys. 

Girls would watch this because they also feel the same as boys, they can relate to the programme and the characters. 

Thursday, 16 January 2014

Techniques in music videos

Techniques -
Why?
Does it help us understand the style? - Has a narrative
The purpose? Promotes the Artist, Camera Shots, Is it humorous
The lyrics? Consolidates the lyrics

Camera Shot
Camera Movement
Mise-en-scene
Lip-syncing
Cutting to beat
Chroma key

Unit 6 notes post

Genre - The style, type, category of the film for example horror, comedy, romance etc.

Target Audience - The target audience means who the produced is aimed at. This can be broken down by which gender, age range, their hobbies, where they live etc. 

Mode of Address - How it speaks to you - the tone. 

Oppositional Reading - What you are not supposed to think/feel about the product - GTA "GTA is evil and makes you violent" - Parents (they think this because they're not the target audience)
Not the target audience or someone who disagrees with the product. 

Preferred Reading -  Target audience agreeing with the product, feeling how the producer wants you to feel. 

Generic Conventions - Star trek trailer met the generic conventions of the science fiction of what you expect to see. 

Normal car/Slow mo dive/desert setting = Action film 
Challenged the generic conventions of a sci-fi film - much more interesting to shake things up a little bit, you like to mix genres up so the audience stays interesting. 

Star Trek Trailer Target Audience
Comedy Fans - Cut of Simon Pegg close up 'it's exciting' 
Sci-fi fans - Settings of Spaceships and special effects of Aliens
Men - Special effects of explosions and a woman took her costume removal bra is shown, close up of fist fights - stereotypically
Star Trek fans - Spock close up and the movement of the hand
Women - stereotypically - narrative of strong women/romance/actor takes top off

Psychographics - 
Mainstreamers - Star trek recognisable brand
Explorers - Change

Star Trek fans might have an oppositional reading because they don't want to see new actors in a Star Trek film they love the original characters/actors.

Narrative Structures 

  • Narrative is storyline and structure
  • Single strand (one plot line) - Linear storyline - the story happens in a straight line, things happen in order. If there is flashbacks in a film that means that it is non linear - it breaks the straight line of a story. 
  • Multi stranded (lots of characters with lots of different story lines, think Love Actually) 
  • Enigma Codes (puzzles we need the character to solve and keep us interested)
  • Character Types (Hero, victim and villain)
  • Flashbacks





Wednesday, 15 January 2014

Science Fiction

In a science fiction film you'd expect to see 
  • extraterrestrial life forms
  • alien worlds
  •  time travel
  •  spacecraft
  •  robots
  • space travel
  • space 
  • futuristic technologies 
  • guns
  • explosions
  • the sky, stars, moon
  • special effects 
  • visual effects
  • conflict - good vs evil - wars


Peer marketing sheet


Tuesday, 14 January 2014

Music Video analyse




Bruce Springsteen - Dancing in the Dark 
The style is live in concert, it shows the things you expect to see like real concert footage, shots of audience and fans and one fan is Courtney Cox before she was famous, plus she is wearing a Born in the USA t-shirt to promote the album, this was probably used to hit start her career. Bruce is dancing around putting his all into his music, this probably makes people want to see him in concert as well because it looks like he's a good performer so it's promoting him. 

Monday, 13 January 2014

Music Video Types

Deconstruct - - style a bit like genre as live in concert. Things you expect to see 'conventions' = real life concert footage, shots of the audience/fans, time-lapse, archive footage, interrupting the lyrics of the songs, shoots of stage and behind the scenes. Animation - this can be a variety of flavours such as stop motion, 2D drawn, 3d computer animated - the prodigy - expect to see animated characters, stock motion would usually interact with real life, usually have a narrative (story) based Narrative - lyrics interpretation, fictional characters, cinematic shots, consolidates songs meaning

Friday, 10 January 2014

Audiences

Computer/Video Games: 

1. Which games do you play? (if any)  non

2. Do you think games are gender based? (give examples) - some games are more advertised for males than females like Call of Duty and Grand Thief Auto etc. I think wii games like Just Dance are more advertised for females. 

3. Do you think video games influence peoples attitudes and behaviour? - I think that they do influence kids to swear listening to the language used on 18 rated games like Grand Thief Auto but I don't think they make people steal cars and kill people and run them over, it might make teens and kids more aggressive if they get into a fight but I don't think it provokes a lot of violence.