Friday 26 December 2014

PODCAST PREP FOR UNIT 24 ASSIGNMENT 1

CREATE A PODCAST: Audio recording that you can then link to your blog

heres the link to my podcast
https://soundcloud.com/charlottemakin/podcast

1. HOW DO YOU BECOME A WRITER & WHATS IT LIKE TO WORK AS ONE?


To become a writer you must have a creative imagination and good writing skills. The quality of your work is more important than having a degree although what skills and what knowledge you learn whilst getting a qualification in writing is whats important. You need to have a good gripping story to make people want to carry on reading from the first page. You need to build a group of people that you can trust who will tell you if your script is worth trying to sell, you need positives and negatives to be able to become a better writer and you need people who can tell you the truth, always get feedback. Once you’ve wrote a script which you’ve put your heart and soul in you need to start sending them out to companies but don’t set your standards to high and you may not even hear anything back, be able to take rejection lightly and don’t let it effect you hugely. Keep on trying and do your best to get your script out there, an important part of being a writer is to meet other writers and others in the media industry who can help you and having these contacts will get you far. Try and get a job in the media industry even if it isn’t writing for now and keep on writing whenever you get free time, this can help build contacts who will believe in your script and help you get somewhere. Enter competitions for scripts and writing, no matter where you live be prepared to travel to get your break. Remember to be patient because you could be waiting a long time to get a break but never give up and believe in yourself, the more rejection is more fuel to want to succeed and write the best script/story you’ve ever written. Volunteer as much as you can get close to actors and directors to see how they work with scripts, listen to podcasts, read screenplays, write everyday! Also take extra writing classes to help your craft even if you have a degree in writing. Accept that you’re going to have to have a second job to get any money to be able to live but don’t settle until you get what you’ve been working so hard on.

2. WHAT IS A STAFF WRITER?

A staff writer is someone who doesn’t get credit for their writing but gets a weekly salary and are only contracted on a show for a certain amount of time depending on what he executive producer wants for the show. TV staff writers can be given step by step instructions on what to change on the script, other times they have to decide what fits and what doesn’t. They break down scripts, develop plot points and flesh out characters. To have an education in creative writing, english or film production are helpful in landing a job as a staff writer. Taking classes in entertainment business is good to be able to learn how to manage your career. Having thick skin is an important part of this business because it’s very hard to make a career out of the industry. 


3. WHAT IS THE COMMISSIONING PROCESS, HOW DO YOU GET AN IDEA 'COMMISSIONED'?


Large organisations such as the BBC, Channel 4, ITV, Cable and Satellite channels have strict guidelines about commissioning and a large number of programmes that you see on television will have been commissioned by the broadcasters from ideas independent production companies developed.
Under ITC regulations, broadcasters must commission 25% of non-news and current affairs output from the independent sector and this includes the BBC.

"How does the commissioning process work in television?
I think there's a very clear message here. Commissioners make their judgements on two things. The quality of the idea and the quality of the person that comes with it. If you, came to me, when I was Head of Network Features in 1984 and you'd left University in 1983 and you came in with an idea, I might love the idea but I wouldn't believe you'd be capable of delivering it. I'd either say no thanks or I'd suggest to you that you should team up with somebody who's more experienced, who's capable of delivering it. So remember that the person who commissions is looking at two things; the calibre of the individual who's presenting the proposal and the calibre of the proposal itself." -  Roger Laughton Head of Bournemouth Media School

These are the key factors to consider when pitching for commissions in television:
  • Make sure that the idea is right for the channel you are submitting to
  • Ensure you can see where the programme will sit in the current schedule
  • Understand why people will want to watch this programme
  • Identify any interactive or cross-platform potential
  • Research your idea thoroughly and define the format
  • List actors/actresses or presenters that will appear in the programme 
  • Ensure your proposal is clear and be able to sell it in the first line
  • Make sure your idea is original

4. WHY DO YOU NEED AN AGENT AND WHAT ARE THE NAMES OF SOME SCRIPTWRITER AGENTS?

Having an agent is important for a screenwriting career because they read through contracts that you'd be agreeing to and help to get your script out into the world. To get a agent you can call numbers and listen websites such as www.wga.org and they have information on different agents. Email agents you're interested in and send them a query letter, which should hook them in and make them want to work with you. Tell them who you are and what you're trying to achieve but don't send the script unless they ask for one. If they ask for a script it's good news and you're closer to your dream coming true.  
Names of agents...


5. HOW DOES A SCRIPT GET CHOSEN?

If someone decides to make your script, you may have to go through an Option Period this is time given to the producer or studio to get the film off the ground is called the "Option Period." It could be for 6 months, 12 months, 18 months, or longer. Often times, Option Agreements will include an Option Extension that allows the producer or studio more time if needed.
The Option Agreement means how much money the writer will get for letting the producer using their screenplay for development purposes. The amount of money the writer can get can vary greatly from £10 to millions. It's just a negotiation process based on many factors like the writer's track record in the industry and the potential budget of the film. Producers will ask themselves a series of questions before paying the writer for example is this the writer's first screenplay or has the writer sold several screenplays to the studios before? What would a fair Option Payment be if the budget of the film were 1 million or 50 million? How much can they realistically afford to pay the writer?
 The Purchase Price the third element involved is the amount of money that the writer will receive from the producer or studio when the script is made into a feature film. This is called the "Purchase Price." Is it 50,000, 100,000, or more? Sometimes the Purchase Price will be calculated on a sliding scale as a percentage of the budget, so as the budget of the film grows, so will the Purchase Price. All of these figures can vary greatly but everything is negotiated up front in the Agreement so that all parties are on the same page.
6. HOW DOES A SCRIPT WRITER GET PAID?

Most TV writers salary is regulated by the minimum payments that a writer must be paid, these minimums go up each year. Right now the minimum payment for writing one episode of a half-hour TV show on a broadcast network is 21,585. The minimum for an hour-long show is 31,748.
When a TV writer is hired onto a show’s staff, he/she is contracted to work on a certain number of episodes.  But they're also contracted for a certain number of week (usually 6, 14, or 20), so the studio can’t bind you to 6 episodes of some show, then drag them out over two years.
Also there is minimum weekly payments.  Right now, for example, the weekly minimum for 6-week hire is 3,817, and the minimum decreases if the writer is hired for more weeks, which sounds stupid because the writer will actually be doing more work. HOWEVER if they work more or less they're weekly average can never sink below the minimum. 
Breaking Bad writers make a  $3600/wk 

7. WHAT LEGAL ISSUES DO YOU HAVE TO WORRY ABOUT AS A WRITER? (PLAGIARISM/LIBEL?)

Explain what the words plagarism and libel mean and then discuss why these are such big issues for writers.

Plagiarism is using or closely imitating the language and thoughts of another author without authorization and the representation of that author's work as one's own, as by not crediting the original author. This is a big issue for writers because writers won't be able to copyright their work and could get their ideas and writing stolen and used by other writers. 

Libel means a legal publication or broadcast of words or images that are degrading to a person or injurious tohis or her reputation. For example pictures of Kim Kardashian naked that a paparazzi has taken and words they've heard over a phone call conversation they've taken from her phone and post it on the internet for the public to see. This is a big issue for writers because you could get into trouble for what your writing.


8. WHAT EXAMPLES ARE THERE OF LEGAL ACTION INVOLVING SCRIPTWRITERS OF TV AND FILM?
A court case for 'New Girl'

  • Writers sue 'New Girl' creators for 'stealing the show idea from their television pilot script'
  • Stephanie Counts and Shari Gold claim they shopped around TV pilot script 'Square One' from 2006-2011
  • The screenwriting duo accuse Fox, WME and others of ripping off their ideas to create 'New Girl' 
  • They filed a lawsuit in California federal court on Thursday
  • The women claim Fox made them a $10,000 settlement offer when the show aired in 2011, which they rejected
The lengthy lawsuit alleges that the women based the original script on 'Stephanie’s real-life experience when she discovered her husband was having an affair, leading her to move into a three-man bachelor pad'. 
Counts claims she had moved in with her brother, a Hollywood stuntman, and two of his friends in Culver City. During this time, she took notes, which reportedly inspired the 'Square One' script.


'Any differences between the Square One scripts and New Girl are so small and insignificant that they cannot be afforded copyright protection, and are, in fact, nothing more than transparent attempts to hide Defendants’ blatant plagiarism,' the writers claim in the 92-page complaint.

This annoys me because there's actually nothing you can do if you're not high up in the media industry and it makes me not want to enter the world of media because of how evil it can appear.

9.WHAT DO YOU THINK ARE SOME OF THE HIGH POINTS AND LOW POINTS OF WORKING AS A WRITER FOR TV OR FILM?

High points of working as a writer is that once your in the job you get paid quite well off and your doing what you love doing and enjoy but even though there are high points I think that there is so many more low points as working as a writer because you won't get anywhere unless you've already got somewhere. For example producers usually only pay for scripts from people they already know its hard to get a good chance of them even listening to your ideas, it's a tough industry and most people aren't mentally strong enough to take the hard work that comes with it, you have to be amazing at writing and know lots of contacts which I find strange because to me most writers seem to be lonely and not very social people having to spend most of their time working. I think this job is only for people who are really passionate about having this goal exceeded in their life and crosses their dream job of their list and are willing to work hard enough. 




Tuesday 2 December 2014

Unit 32 Assignment 2


Production Diary 

Today I started my mind map and began to think about what type of vibe I would want for the channel, I am really inspired by pop culture from the cheesy 90's and the 80's films/music videos I love the bright colours and over the top fashion and how it relates to youth culture. I wanted my logo to seem bright and inspired by Joy Division's Unknown Pleasure the sound wave of audio will be involved in the ITV MUSIC logo, plus I want the logo to constantly be changing when the channel has different programmes coming on which was inspired by MTV. I have created a logo on word and have decided to add a glow around the word "ITV" to make the word stand out more, it's a nice touch. 

My mind map is finished and I knew straight away which kind of ident I wanted to create for before showing a music documentary. I wanted to show the brightly coloured street art which is all around Manchester so it would be easily filmed and would engage youth into the art culture of cities and how music and art is surrounding us all the time inspiring us. I looked at how Viva and 4Music target their audience by being realistic about what teenagers enjoy to do in their spare time, such as drinking, social media, shopping, phones, gigs, clubbing etc. and have involved this "Skin's" style into their idents. I also looked at the audiences surrounding already existing ITV channels and realised that not one channel has been designed purely to target teenagers. As being a teenager myself I think it's quite easy to understand the target audience of my own age range so I found the mind map fairly easy. 

I began my collages of what I would want to include in my three different idents, I am not good at drawing so I thought it was a better idea to find images on the internet and edit them to my use. I have shown pictures of what I would like to include in my idents and have wrote a brief description below, this will help me to plan and create my storyboards. 

I found creating an ident for TOP40UK because I know their mostly purely edited and created with green screens and after effects, I don't really enjoy this as much as filming real life sources and creating effects in real life because I think it makes the ident seem more realistic to life which will relate to youth as they're constantly being given green screens and effects and I want ITV Music to be able to go back in time when things we're much simpler but also very creative and effective to the audience. 
I think my brand identity is good and clear, showing popular culture and bright colours which reflects the channels music content. 
My ideas are...


MONTAGE OF REALITY SHOWS
1. Their will be numerous clips of the show The O
sbourne's the funniest moments to be able to draw a large audience into watching this programme. This technique was inspired by Viva because when they're given rights to a new reality show they create an ident which shows the best moments from the show, most channels do this to draw an audience into watching the show. The ITV MUSIC logo will appear throughout and will fly across the screen during the end. With audio of a comedic track over the clips and a voice over at the end saying "Coming up next, The Osbourne's" 

MANCHESTER STREET ART
2. This idea for an ident will be roughly around 20 seconds long, it will have the audio of an instrumental relating to the music documentary the channel will be showing next. It will have shots clearly showing off the talent and art that is surrounding Manchester, each artwork will be quickly cut onto the next and it will be filled with colour and eye-catching. At the end of the ident ITV MUSIC will become spray painted onto the wall, this will be created in Adobe After Effects. There will then be a voice over saying "Coming Next Music Documentary".

SMOKE FLARES
3. This idea was quite hard to come up with but I was inspired by different photography using coloured smoke flares, it adds a nice effect and uses the bright colours I want the channel to have, young teenagers will be stood in a woodland area and smoke flares will be on the ground and some of the cast will be holding the flares. It will be artistically shot with interesting shots and will be covering the faces of some of the cast and others will be shown spinning around holding them. I will also find an abandoned area and put smoke flares in unseen holes to create a wide shot. I will then have a close up to the colourful smoke and ITV MUSIC will appear in the smoke and a voiceover will cue in saying "Coming Next TOP40UK".

Today I choose the idea I want to pick which is Manchester Street Art and booked a camera and a tripod, I didn't end up using the tripod which could of made my footage not as good, but I kind of wanted it to have that raw feel towards it like it was being filmed on a hand held camera. I walked around town and found my favourite street art and got lots of shots, I plan on editing some of the footage on Final Cut Pro tomorrow. 

I edited footage on Final Cut Pro of what I filmed around Manchester City Centre, it's quite free style and hand held which I think is a good effect to the ident because it relates to the younger audience because they're used to filming things on their iphone etc. and I want it to be able to target my audience. I found the track of the instrumental I want on the background of the ident The XX - Crystallised, this song goes with the feel and style of the city. I have also been trying to figure out After Effects but I'm finding it really hard to get my head around it, I want my logo to appear on the wall in a spray paint effect but it's really complicated and is taking me ages. 

Today I lost my footage I was editing on final cut pro and restarted editing, I added colour filters onto my video which I thought was a better look for the video, the instrumental really works well and after watching video tutorials on YouTube I have gotten used to using Adobe After Effects and have created a paint splatter effect which I will put over the gaps of the street art in my ident and during the end when my ITV MUSIC logo appears I have also recorded a voice over for the end saying "Coming up next The Stone Roses documentary" because the video has a Manchester vibe. 












            MIND MAP: 




COLLAGES: 
Design shown before reality TV show:
My ident shown before a reality TV show, will be a montage of funny clips taken from the show with an audio track playing over the footage, it will then show an animation of the ITV MUSIC logo across the screen in a transition. 

Audio for the background of the ident



Idea for a ident to run before a music documentary:

The idea for an ident before a documentary is to film street art around Manchester and in post production add animation and transitions. I have this idea that ITV Music will show a lot of pop culture and is to encourage young people to be more creative and involved in the art of music and the visualisations of music videos is artwork so showing art before a documentary will show that the musician that is being shown on the film will have always been inspired by daily things they haven't really taken into account. Plus the artwork is brightly coloured and goes with the idea and the style of the channel that I want it to have. 




Idea's for an ident before the UKTOP 40 or other countdown:


My idea for the ident shown before UKTOP40 was hard for me to think about because I know that a lot of idents that appear before the TOP40 are produced in adobe after effects so it took me a long time to be able to think about what I could involve to create a more animated ident because I don't think that is my strongest point. This ident will have a practical set, filmed in a woodland area and possibly an abandoned area/house. It will involve coloured smoke flares which you can buy fairly cheap, I think this adds a colourful and youthful effect which I want to create to target the audience well. Audio of an instrumental from a popular song in the UKTOP40 will be playing in the background, then in after effects they're will be the ITV logo that will appear in the smoke.




STORYBOARD: BEFORE REALITY SHOW








STORYBOARD: BEFORE MUSIC DOCUMENTARY 


Audio cue: Voiceover - "Coming Next Music Documentary" 

STORYBOARD: BEFORE TOP40 COUNTDOWN 


Audio Cue: Voiceover - "Coming next TOP40UK" 



Tuesday 25 November 2014

Unit 32 Assignment 1 Designing Idents

What is an ident? 


  • Information which tells you what's coming on the television next
  • Logo
  • Idents can give you information/clues onto who the program is targeting
  • Ident is created to give you a certain 'image' that they're trying to represent 
  • The design of the ident gives you a look into what types of shows they stream on their channel
Why use an ident? 

Why do you have more than one? They can use more than one ident to show the 'image' of the certain program which is being shown for example their is a football ident on the BBC whilst the football is ready to be streamed. When a documentary is about to be streamed we see a moon background. 

What are they for? They are designed to draw attention to the different programs and attract the correct target audience to watch the shows. Also breaks up the schedule and alerts you that advertisements are coming and which program is coming next on the channel. 

Who do they target? 
Cartoon Network Studios - Powerpuff Girls Ident



This Cartoon Network ident is targeting young girls because it's pink and the show that they're promoting is The Powerpuff Girls which is a cartoon designed for girls, we see the characters fly in and the logo Cartoon Network Studios appears. This is to keep the audience interested and draw attention to the program and get young girls drawn in to watch this cartoon. 


BBC One Ident 'Football'
This BBC ident is targeting males and football fans because the colours are quite dull which relates to the history of football which will get fans excited and ready for the match of football to be shown. 



What do you think the purpose of an ident is? 

-To represent the style of the channel 

-Keep the audience watching
-To create a brand identity 
-Promote the programs because idents are a marketing tool
-Break up the programs 
-To map out the TV schedule 
-Keep the viewer from turning over

How do you make an ident?

TCM
-Footage - filmed
-Post production - billboard transition 

Watch
-Practical set 
-Effects - cinema 4D
Pre visualisation and animate
-Adobe after effects 
-Text graphics 
-Voice over

BBC
-Green screen 
-Certain cast and crew and animals
-Animate in post production
-Sound effects


MTV Sweetheart Ident

In this ident there is use of a practical set, effects/cinema 4D, previsualisation and animation, adobe after effects and text graphics. The style of this ident is surreal, trippy and brightly colored to draw a certain target audience which is young people. 



Sky 1, 2 & 3 Ident Boxes 

This ident is using a green screen, cast and crew, animation in post production, sound effects. This ident is to represent the different channels on Sky. 



Gas Station Film 4 ident

Footage which is filmed and then post production - billboard transition, and then they're is animation of the film 4 logo. 


Opportunities 

What opportunities do you think a good ident design could mean for a brand or designer? 
If you a designer and you have been asked to create an ident for a huge channel/company it would increase your chances of gaining more jobs from other channels due to your creative style and your idents could attract a certain audience which other channels are trying to attract. It would also as a designer mean you have been given a lot of money, which will make you more motivated to carry on and become better and make your projects bigger to gain more of a profit for your work. It will also make your portfolio look better because other employers will see that you have created a well known good ident for a huge company. For the brand it would mean that the ident you have choose to use will increase your viewers if it was something that stands out, people will talk about it and your brand will gain more popularity. As a brand it could also revamp an old image and give a new brand identity that will attract more people and more target audiences.  

What limitations could you face working as a designer for a channel? 

The brand could have a lack of knowledge and realism for the software you have and would have limitations of what they're asking you to do. Money could also be an issue, if the goal was to create a massive costly production for an ident and they haven't given you a big enough budget but are dead set on this idea they've got you would have to do everything to try and make it work with what budget and software they have provided you with. Failure to obey a brands visual image of what they would like in an ident will cause them to talk to other companies and tell them that your work is rubbish and other companies won't give you jobs as well, your street cred would be zero and you would have no decent job opportunities. Time would also be an issue because something may take longer than what the brand wants, the deadline could be in 2 weeks and you may have to stay up late nights, early mornings use all the time necessary to complete the ident to a high standard. But you could be getting constant feedback and criticism and the brief may not be detailed and could be vague so there's a lot of limitations to becoming a designer for a channel and starting out. 

These 3 idents I don't like because I don't think there has been much thought put into them and don't stand out to me. 


FIVE

The reason I don't think these idents aren't very good is because it's just a simple logo in the colour white and says the name of the channel in boring font. It's placed in the side and isn't very bright and the background of the ident is just a camera with boring shots and the crew are just filming videos of people doing mundane boring tasks, to me it shows that channel is boring and simple and nothing stands out to me. It doesn't draw me into the channel and I think channel five doesn't get a lot of viewers. 


Comedy Central 

I think this ident for Comedy Central isn't good because it's just text and different backgrounds it seems really easy to make and just has different easy transitions. This could easily be made on adobe and I find it really boring. It isn't exactly funny to me and would put me off watching the channel.

ITV

I don't think this ident is good because it's just been made by filming an activity with a camera and crew and there isn't much to it, it doesn't stand out to me and these are the types of idents that I don't like the most because it doesn't engage me in the screen it feels like i'm watching something boring and the channel is boring overall. It may stand out to the certain target audience but not for younger people which I think I would try to target whilst creating my own ident. 



Analysing a suite of idents - BBC 4

We are going to analyse some BBC four idents from their suite 

BBC ARTS: BBC FOUR CHANNEL IDENT BY LAURE PROUVOST (HANDS)
DESIGN ELEMENTS: What were the key colours, text, speed, use of space 
Colours - Black and white logo, 8 secs in hand transition to pink and other primary colours which shows different sort of variety in channel content. The black and white colours of the logo connotate simplicity - life being straight forward/realistic.  

PURPOSE: What do you think the ident is being used for? What kind of audience is the design targeting? 
To sell the variety of programmes because of the variety in the footage shown. Style is unexpected - trying to prevent you from turning over. The target audience is educated adults - lifestyle and programmes and are educational for example the noises of birds audio and waterfall shot. High brow and their cultural appetite usually 30+ would watch this channel but it depends if you want to learn things and depends on the person and their interest.  

CREATIVE: What were the most creative elements of the ident? What brand identity are they trying to create?
 Transitions of the hand 10 seconds. SFX 20 secs - breathing. Pace and structure is fast enough to intrigue. Brand identity is mature. "TV that stimulates the mind"

BBC ARTS: BBC FOUR CHANNEL IDENT BY JAMES RICHARDS (BIRDS)

DESIGN ELEMENTSThe colour scheme of the logo is white and black, and the birds flying in the sky are very grey. It has a dark feel towards it and it looks like the birds are flying away and blown in the wind. This connotates to me the channel is trying to show science and physics and makes me feel like it's a tornado that the birds are being taken away by nature and natural disasters programmes. 

PURPOSE: To sell science and nature programmes that educate you. Style is very dull and dark it is captivating though because it engages the audience to be educated. The target audience is educated adults - lifestyle and programmes and are educational. High brow and their cultural appetite usually 30+ would watch this channel but it depends if you want to learn things and depends on the person and their interest.  

CREATIVE:   SFX 5 seconds in of birds. The pace of the birds flying is quite slow and flows and is peaceful. Brand identity is mature. "TV that stimulates the mind"

BBC ARTS: BBC FOUR CHANNEL IDENT BY JOHN SMITH (BEES)


DESIGN ELEMENTS: The colour scheme of the logo is again black and white, the colours are bright blue, yellow and white. 

PURPOSE: To sell science and nature programmes that educate you it is captivating though because it engages the audience to be educated. The target audience is educated adults - lifestyle and programmes and are educational. High brow and their cultural appetite usually 30+ would watch this channel but it depends if you want to learn things and depends on the person and their interest.    

CREATIVE: The purpose is to show the name of the BBC 4 channel in a creative way, by showing pictures of two bees, a sea and a Roman numerals. Which shows that the target audience is adults because they're educated to understand the roman numerals. 


  COMPARE: Which of the idents was more creative? Better at targeting the audience? Suitable for a specific genre of program? 

The ident I thought was the most creative was Laura's there is more variety in the shots - waterfalls, birds, jellyfish. The bees and the birds ident were both the least creative. The birds was dull and the greyscale was depressing and boring. The bee ident because it was unimaginative and the sound and images didn't fit together. 
The first ident was better at targeting the audience because it shows a variety of programmes on the channel and keeps you engaged and is possibly better for nature documentaries because of the images. 


Idents I have chosen for the channel 
Halloween ident 


Christmas ident

Cleaners ident



Supermarket ident





MY IDENT POWERPOINT