Monday 24 February 2014

Unit 29 Assignment 2-Pre Production Folder and Video

The video we created for our Unit 29 Assignment 2 







Closer to The Edge - Scene List Cut aways - 19 secs 0.19
Guy walking up to container - dropping bag - punching container = 14 secs 0.32
1st flashback (Hanging out) = 14 secs 0.46
2nd flashback (In Class) = 14 secs 1.00
2nd guy walking up to container - also drops bag - pacing angrily = 14 secs 1.14
Switching between faces = 6 secs 1.20
Tracking shots showing each character on either side = 7 secs
1:27
3rd flashback (different friends) = 14 secs 1.41
4th flashback (becoming enemies) = 14 secs 1.55
Shot of container (shows them on top*flashes*shows it empty) = 7 secs 2.02
Back to shot of them walking (do the same as container shot i.e. flash and they’re gone) = 7 secs 2:09 (Flashbacks!) (they find out they other is there) - 2.38
(Fight Scene) - 3.23
(stop fighting, one is looking down on the other) - 3.52
(The guy standing up, helps the other one stand) - 4.18



Location Scouting Sheet






Storyboard sheet 







Unit 1 Assignment 6 Feedback Forms

https://docs.google.com/file/d/0BzjVcOxZw3pIZ1lhaHJOajdPSDQ/edit


Thursday 6 February 2014

Unit 6: Critical Approaches to Media Products Assignment 2: Defining audiences

Grand Thief Auto 5 

Reviews 





The reviews on Amazon are useful, they are mostly all rated 5 stars for how good the game is, the only reviews with low ratings are due to the game not getting delivered fast enough or coming damaged but other than people complaining about the companies delivering system the game seems to have good reviews on the game. Everyone seems to be raving about how fun and how well produced this game is, also having a creative storyline. 


GamesRadar



This website is telling us about the game in detail, describing each part of the game and they're really selling it to someone who was thinking of buying this game. I think this is a good review and because of the detail of the graphics, characters and storyline and the 5 stars it would make someone want to go out and buy this game.



This is a good well written review, it gives the game a percentage rating and gives the audience an overview of the storyline of the game in detail, it tells us how its the biggest most dynamic and most diverse open world ever created. It makes us feel like its art and we must purchase it because it's so amazing. 


GAMER PROFILE
The Age bracket is 18+, how ever allot of people play it from a younger age of around 13 and over.  The Pegi Website says "The content of this game is suitable for persons aged 18 years and over only. It contains: Extreme violence - Multiple, motiveless killing - Violence towards defenceless people - Strong language". The Main gender for the game is Male. Females are known to play it, But mainly male The Average ratio is 80:20 which is understandable, Men usually play more violent and action games because thats just what men commonly go for. Its scenes in the game like this that probably make it abit less appealing to women where Trevor (Main character) interrogates and tortures a man using car jump cables. 

SOCIO ECONOMIC SCALE

On the scale,  the GTA V gamer would sit between the labourers/working class and the unemployed for the people who play it, as these groups will consist more of younger people. However, the people who buy these young people the game would be situated in the higher rankings of the scale i.e. parents with a high level of skill within their occupation receiving a wealthy income, therefore are able to buy their children these games.

GTA is a mainstream game. its very typical, driving and shooting kind of game, its just the way its presented that makes it get the reaction it does, Mainstreamers like this because they hear on reviews that its 10/10 and quoted as "Awesome" and they like that, therefore they just go with it. Also you could argue that its for Succeeders aswel, Seek control and strong opinions, GTA has allot of opinions aimed at it and a big majority of them are amazing. Thats why succeeders also appeal towards the game. Overall the game is Mainstream, its a widely popular played game owned by most teens. In honest there arent many games like GTA, of course there's driving and shooting games but theres things in GTA that make it Unique, like free roaming and all the different options you have throughout the game. The Game is quite open to everyone, its on Xbox, Playstation and its even available on PC. If Grand Theft Auto V were a theatrically-released movie instead of a video game, enough people would have bought tickets to earn only $227.4 million at the global box office. GTA V was released back in September, which was actually four months later than the original date given by the developers. However, that didn’t affect the sales of the game. Just within 24 hours of the release of the title, Take Two Interactive announced that the game managed to raise over $800 million.

     Focus Group

  1. What do you like/don't you like about the game?
  2. How do you feel when your'e playing the game?
  3. Do you think the game targets your age range?
  4. How does the game keep you interested and wanting to keep playing?
  5. Do you feel that the game is effecting your academic mindset i.e. preventing you from doing school work?
  6. How long do you spend playing this game?

Summary
The whole focus group enjoyed then game. The reasons that the focus group enjoyed this game is because of the graphics and how well the game was created, it's one of the most well made games of our generation, there's a whole other world in a disc that has been created for entertainment purposes. The group felt as though that the game was doing nobody any harm because there are films which 18 year olds can watch with as much violence and sexism involved but which are clearly made to be entertaining, this is what makes the game so entertaining, it doesn't mean that that's how they would act in reality.  
Also they liked the new characters which they hadn't seen before and it made them enjoy the game more because these characters in the game had different personalities. The online gaming feature also was a plus for the focus group because you could engage with strangers and play a game worldwide. The reason they thought that this game suited them is because it was meant for a younger audience who can be more open minded about things unlike adults who might find the game disgusting. The reasons they didn't enjoy the game is because of the loading time and taking to long for them to carry on the game, they had to wait for missions to load and levels to load, but in my opinion I think this is a good thing because it gives players a chance to have a break from playing for a few minutes.




Also the focus group felt that the game appealed to its target audience (males 18+) because of the way the males treat the women in this game,immature teenage boys would call their friends a 'lad' if he slept with a prostitute etc. And I think older men would like the way they treat the women and find it funny that they are just 'bitches' and 'hoes'. Also it targets the audience well by the way that males are shown as stronger and more important characters, holding a lot of strong weapons...
Not only would it appeal to this stereotypical view of males ages 18 and upwards because of the 'hoes' and the guns, but also because you can complete missions and it will make you feel fulfilled and like they've achieved something. They can also get rich from completing these missions and can buy expensive cars and houses. This is reaching out to the aspirers
  



Gender for GTA 5

The gender for GTA 5 is definitely aimed more toward men, this can be seen by the way women are represented in this game. There isn't a positive role model for women to look up to in this game. The women characters in GTA 5 either stripers, frustrated wives, or slutty teenagers. In my opinion I think that these characters could put the female gender off playing the game because it shows women in a bad light. The strong content of the game probably would make the female gender not want to play the game because of the violence and sexual nature in the way it shows women. There isn't a main women character in the game, who is shown as a strong person like the way that the males are shown. The reason it attracts the male gender is because they get to come across as stronger and better than females due to the violence and also the sexual manner that females portray during this game. You only have to look at the advertisements of the game to show us how women are represented. 



 Gamer Profile

 - Age of gamer, the certificate and what people that age are interested in:

www.pegi.info/


- I think Grand Theft Auto reaches out to  more males as the game is very sexist in terms of women and gives them a stereotype. It also brings all the stereotypical things we think men enjoy like violence, action and we see the males with weapons such as guns, knives, grenades, which is why it is more appealing to the stereotypical male. This tells us that that females enjoy games which are more tame and more realistic and you can enjoy playing in groups for example Just Dance for the Wii. I think that males would rather buy this game at age 18 rather than females at that age range despise the stereotypes because I don't think it would be something that females would be interested in at that age. On google there is a website called (www.grantland.com) which has at heading "Grand Theft Auto Continues to Treat Female Gamers Like Roadkill With Latest Instalment". They are saying women are viewed as sex objects, only created to keep a man happy and if they step out of line they get treated really badly. And you can't play the game as a female which it makes it seem that women aren't capable of what the males are doing during the game, the only thing they are good at is selling their bodies etc. 






Psychographics:

Grand Theft Auto 5 is for the mainstreamers and explorers, as the game contains aspects that appeal to both of these psychographics. This game appeals to mainstreamers as it is from a familiar brand in rockstar games, they know to expect quality from the brand. The game in itself is also a brand that is known all over the world and has shows great quality and won many awards. It also appeals to the Explorer category as GTA has new and sometimes controversial ideas and mechanics. GTA 5 contains many new and old ideas that remain only in a small amount of games, being able to have sex in game still one of them. GTA 5 saw many new ideas, from the use of the new online system to your characters mouth moving when you spoke into your headset, all these things appeal to the explorer psychographics. 

- Socio Economic Scale:
I think the social scale for people who constantly play this game are people on lower paid jobs where they usually come from backgrounds which they don't really care about education and just have a dead end job and use the game as a way to escape reality. People who aren't concentrating on their education usually come from a family that also have low paid jobs or don't have a job at all. Because they have no job and could afford to buy the game because of their job seekers allowance or benefits have so much time on their hands, they might play the game more than other categories. This could also include younger people maybe under age 18 with no job still in education whose parents might not care what they play and buy them the game, and the younger they are i think the more influence the game will have on them. And as people know it is a very violent game and kids might follow this in school or outside of school thinking its alright because they haven't been taught any different by growing up playing this game.
I think these kind of people are more likely to play it than the others above them as they may have more time on their hands as there jobs will be low paid and maybe not many hours long.  People who come from wealthy, good backgrounds and are more likely to have been taught what is right and wrong about society, also the equality between genders and have stayed in education longer there have been taught for longer than others and by this have learned key skills about society than the others have. In the higher groups, there parents are more likely to have been both employed rather than just the man.



-Typical Gamers
This video shows how angry and aggressive your typical gamer can get when playing a violent video game. Violent video games are aimed at older teenagers, aged 18 and above. The typical gamer is around this age range and sometimes younger if they're parents have bought the game for them, overall the typical gamer for Grand Theft Auto is 18+. This is due to the amount of violent content within the game. Although this game is targeted for 17 year olds and above, this site states that younger ages are getting access to the game, therefore questioning wether this is due to the fact that parents/guardians may not know what they are purchasing for their children. Psychographics give us a more detailed examples of what types of things the specific audience is interest in and the way that certain person thinks. Just because of what I spoke about in the gamer profile about it being more towards males doesn't stop females from playing the game, because it is a very popular game, it depends what psychographic they are. The typical gamer is male, but this is just a stereotype but this is what people expect, they expect males aged 18+ to be playing GTA and have anger issues like the video shown above. 


-Sales Figures:

-(www.games.on.net):



-(www.huffingtonpost.co.uk)

 -Success of the game:

-(www.huffingtonpost.co.uk)



Write up
In my opinion qualitative would be more useful to the gaming industry as they can read the review and see what people preferences are on the type of game the developer wants to make. It makes it easier to find out what to include in a game and what not to include, it help them make their game appeal to their target market. Quantitative date can also be helpful as it gives a solid rating and helps the developer see how well their game is received by the public. In my experience the focus group was the most helpful as it gives first hand research and opinions from real people. It also gives an even spread of data as it is not just from one person so is not bias, this gives us good reliable set of data. It could also be moulded around my situation as i was asking the questions and they weren't done by someone else.      




Tuesday 4 February 2014

Documentary Peer Reviews

Christmas Markets documentary

Unit 3 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2, There is primary and secondary research such as interviews and statistics or quotes
M2  There is primary and secondary research such as interviews and statistics or quotes that are useful and have come from well chosen places/people
D2: There is a lot of information given from interviews, statistics and quotes and is it all interesting and from relevant people, and not from just obvious places like Wikipedia.
Pick one of the three options below that best describes the sort of information in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2 There Is a lot of the information on the topic but some of it irrelevant and awkwardly put in
M2 All the research and information is  focused on the topic and clearly teaches the audience about the topic
D2 The documentary draws conclusions (summaries) about the topic and the impact it is having on people/places etc
Pick one of the two options below that best describes the documentary. Explain in the box why you have given it eitherP3/M3 or D3
P3/M3: The documentary is understandable but at times a bit confusing, or wanders off the topic.
D3: The documentary is  understandable and well structured, I feel as though I have learnt something
Pick one of the three options below that best describes the visual aids and or graphics used in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: There are visual aids and graphics but they are not clear/well presented and are not really showing information/research about the topic
M3: They have shown information statistics or information about the topic in visual aids and graphics that are clear and understandable.
D3: They have shown relevant information/research clearly through Visual aids or graphics in an eye catching way
Pick one of the three options below that best describes the references to research in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: The research sources are named/referenced in text and credits, but does it lack a sense of structure or miss things out like names/years etc
M3: Most of the research they have shown is credited in subtitles and credits and they look professional and well formatted
D3: They have references to all research typed in a proper format within the documentary and in a professional way in the credits.
Unit 38 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P4, M4 or D4
P4: The sound is clear, I am able to hear the interviews and non diegetic sound
M4: The sound is good, I am able to clearly hear dialogue and non diegetic sound (there might be one or two mistakes but it won’t affect your ability to watch it)
D4: The sound is creative.  It is  clear with little or no mistakes and it adds to the documentary, making it more engaging or powerful.

Food Glorious Food


Unit 3 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2, There is primary and secondary research such as interviews and statistics or quotes
M2  There is primary and secondary research such as interviews and statistics or quotes that are useful and have come from well chosen places/people
D2: There is a lot of information given from interviews, statistics and quotes and is it all interesting and from relevant people, and not from just obvious places like Wikipedia.
Pick one of the three options below that best describes the sort of information in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2 There Is a lot of the information on the topic but some of it irrelevant and awkwardly put in
M2 All the research and information is  focused on the topic and clearly teaches the audience about the topic
D2 The documentary draws conclusions (summaries) about the topic and the impact it is having on people/places etc
Pick one of the two options below that best describes the documentary. Explain in the box why you have given it eitherP3/M3 or D3
P3/M3: The documentary is understandable but at times a bit confusing, or wanders off the topic.
D3: The documentary is  understandable and well structured, I feel as though I have learnt something
Pick one of the three options below that best describes the visual aids and or graphics used in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: There are visual aids and graphics but they are not clear/well presented and are not really showing information/research about the topic
M3: They have shown information statistics or information about the topic in visual aids and graphics that are clear and understandable.
D3: They have shown relevant information/research clearly through Visual aids or graphics in an eye catching way
Pick one of the three options below that best describes the references to research in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: The research sources are named/referenced in text and credits, but does it lack a sense of structure or miss things out like names/years etc
M3: Most of the research they have shown is credited in subtitles and credits and they look professional and well formatted
D3: They have references to all research typed in a proper format within the documentary and in a professional way in the credits.
Unit 38 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P4, M4 or D4
P4: The sound is clear, I am able to hear the interviews and non diegetic sound
M4: The sound is good, I am able to clearly hear dialogue and non diegetic sound (there might be one or two mistakes but it won’t affect your ability to watch it)
D4: The sound is creative.  It is  clear with little or no mistakes and it adds to the documentary, making it more engaging or powerful.



The inside story Bullying


Unit 3 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2, There is primary and secondary research such as interviews and statistics or quotes
M2  There is primary and secondary research such as interviews and statistics or quotes that are useful and have come from well chosen places/people
D2: There is a lot of information given from interviews, statistics and quotes and is it all interesting and from relevant people, and not from just obvious places like Wikipedia.
Pick one of the three options below that best describes the sort of information in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2 There Is a lot of the information on the topic but some of it irrelevant and awkwardly put in
M2 All the research and information is  focused on the topic and clearly teaches the audience about the topic
D2 The documentary draws conclusions (summaries) about the topic and the impact it is having on people/places etc
Pick one of the two options below that best describes the documentary. Explain in the box why you have given it eitherP3/M3 or D3
P3/M3: The documentary is understandable but at times a bit confusing, or wanders off the topic.
D3: The documentary is  understandable and well structured, I feel as though I have learnt something
Pick one of the three options below that best describes the visual aids and or graphics used in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: There are visual aids and graphics but they are not clear/well presented and are not really showing information/research about the topic
M3: They have shown information statistics or information about the topic in visual aids and graphics that are clear and understandable.
D3: They have shown relevant information/research clearly through Visual aids or graphics in an eye catching way
Pick one of the three options below that best describes the references to research in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: The research sources are named/referenced in text and credits, but does it lack a sense of structure or miss things out like names/years etc
M3: Most of the research they have shown is credited in subtitles and credits and they look professional and well formatted
D3: They have references to all research typed in a proper format within the documentary and in a professional way in the credits.
Unit 38 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P4, M4 or D4
P4: The sound is clear, I am able to hear the interviews and non diegetic sound
M4: The sound is good, I am able to clearly hear dialogue and non diegetic sound (there might be one or two mistakes but it won’t affect your ability to watch it)
D4: The sound is creative.  It is  clear with little or no mistakes and it adds to the documentary, making it more engaging or powerful.


Beat the Bullies documentary 

Unit 3 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2, There is primary and secondary research such as interviews and statistics or quotes
M2  There is primary and secondary research such as interviews and statistics or quotes that are useful and have come from well chosen places/people
D2: There is a lot of information given from interviews, statistics and quotes and is it all interesting and from relevant people, and not from just obvious places like Wikipedia.
Pick one of the three options below that best describes the sort of information in the documentary. Explain in the box why you have given it either P2, M2 or D2
P2 There Is a lot of the information on the topic but some of it irrelevant and awkwardly put in
M2 All the research and information is  focused on the topic and clearly teaches the audience about the topic
D2 The documentary draws conclusions (summaries) about the topic and the impact it is having on people/places etc
Pick one of the two options below that best describes the documentary. Explain in the box why you have given it eitherP3/M3 or D3
P3/M3: The documentary is understandable but at times a bit confusing, or wanders off the topic.
D3: The documentary is  understandable and well structured, I feel as though I have learnt something
Pick one of the three options below that best describes the visual aids and or graphics used in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: There are visual aids and graphics but they are not clear/well presented and are not really showing information/research about the topic
M3: They have shown information statistics or information about the topic in visual aids and graphics that are clear and understandable.
D3: They have shown relevant information/research clearly through Visual aids or graphics in an eye catching way
Pick one of the three options below that best describes the references to research in the documentary. Explain in the box why you have given it either P3, M3 or D3
P3: The research sources are named/referenced in text and credits, but does it lack a sense of structure or miss things out like names/years etc
M3: Most of the research they have shown is credited in subtitles and credits and they look professional and well formatted
D3: They have references to all research typed in a proper format within the documentary and in a professional way in the credits.
Unit 38 Mark Scheme
Pick one of the three options below that best describes the research in the documentary. Explain in the box why you have given it either P4, M4 or D4
P4: The sound is clear, I am able to hear the interviews and non diegetic sound
M4: The sound is good, I am able to clearly hear dialogue and non diegetic sound (there might be one or two mistakes but it won’t affect your ability to watch it)
D4: The sound is creative.  It is  clear with little or no mistakes and it adds to the documentary, making it more engaging or powerful.

Research Diary

Books

There are no books in the college library or the library I looked in, in Droylsden that are about the Christmas Markets in Manchester City Centre. I think this is because it is a fairly new things. So because of this I looked for books on multiculturalism and making a documentary. This will widen my knowledge on what multiculturalism is and what kinds of things actually go into making a documentary.

"A poll conducted by MORI for the BBC in August 2005 found that 62% of their sample believed multiculturalism made Britain 'a better place to live' and only 2% were prepared to admit they were 'very racially prejudiced'" 
Page 13, Understanding Cultural Diversity  - Peter Baldock

This quote means that 62% of the people in Britain think that by having many different ethnic backgrounds and cultures have made the UK a better place to live, and that 2% are still racially prejudice however this number is decreasing. I think this is a relevant piece of information because it is a clear statistic. It isn't bias because it gives both the good point and the bad point which shows it is balanced out. It is easy to understand because it is simple. This will help me when I come to make my documentary because it is a statistic that is reliable.

Websites

A lot of the sites about the Christmas Markets 

http://www.christmasmarkets.com/UK/manchester-christmas-market.html

Attracting shoppers from all over the UK and beyond, the market has put Manchester city centre firmly on the Christmas map – the Christmas Market has become not just a fabulous place to shop but also a hugely popular leisure destination in its own right. No Mancunian winter is complete without a wander through the chalet-lined streets of the markets.
This year the market will be celebrating its 15th year and will take over nine different spaces around the city, each with its own distinct character and atmosphere: Albert Square | Brazennose Street | King Street | St Ann's Square | Exchange Street | New Cathedral Street | Exchange Square | The Corn Exchange | Corporation Street*
*New for 2013
The array of over 300 stalls is mind-boggling, with mouthwatering delicacies from all over Europe. The choice is getting bigger and bigger and includes gifts, crafts, jewellery, clothes, toys and an array of food and drink. Treat yourself to anything from Dutch mini pancakes, to Hungarian goulash to Spanish paella to French profiteroles. Relax with a hot chocolate, German or Spanish beer, or French wine. Soak up the atmosphere of a truly international event with a uniquely Mancunian flavour.
European and local producers offer everything from fine amber jewellery, hand crafted leather bags, and top quality bonsai trees, to Dutch cheeses, French breads, and Spanish chorizo. Perfect for alternative gift ideas.
And with all glasses and mugs returnable as part of an environmentally friendly deposit scheme, your Christmas markets are greener than ever.

- Gives you basic information about the Christmas market.
- Makes them seem special 'no Mancunian winder is complete without a wander through the chalet-lined streets of the markets'
- Tells you where it is.
- You get a brief idea of what is going to be there when you arrive.
- Tells you some of the cultures that take part in the market that make it multicultural.

I think this is useful because it gives a clear outline of the different cultural backgrounds that set up at the Christmas Market and bring their different cultural cuisine. The first line "Attracting shoppers from all over the UK and beyond" this shows that people from other parts of the world are coming to Manchester to visit the markets. This gives the impression that the market are beneficial to the economy of Manchester because by bringing people to the markets they're going to visit other parts of Manchester as well. The different cultures at the market are going to bring people of the same/similar culture. The Christmas market show that Manchester is a multicultural city because it has people from all different cultures. This is relevant to my research because it outlines the different cultures that take part in the markets. This is most likely defiantly bias because it is a website that is all about them so it is going to be bias to make them seem amazing, even if it wasn't. It is very simple and easy to make sense of. I think some parts of it will help me when i come to make my documentary.

"Living in a multicultural city means I see people from all backgrounds, cultures and religions" - Nageena Khan
http://www.jrf.org.uk/blog/2013/11/multicultural-events-help-reduce-loneliness

This quote means that by living in a city that is heavily multicultural you get to see people from all different backgrounds, cultures and religions and learn about them and their traditions. I think this quote is relevant to my research because it shows what you can learn from living in a multicultural city. This is really easy to understand because it literally means what it says it's simple and the massage it it saying is clear. I think this will help me when I come to make my documentary and I could even say something similar to it in my own work.

Magazines/Newspapers/Journals

"Can you speak Eleme, Nahuatl or Uyghur? Then you'll find someone to chat to in Manchester, where 200 languages are spoken by its population of just 480,000" - Harry Mount, 
August 15th 2013, 
Daily Mail, 
www.dailymail.co.uk/news/article-2394338/200-languages-spoken-Manchester-population-just-480-000.html

This means that for a city with the population lower than 500,000 there is on there are around 200 languages spoken. This is a lot of different languages for just one city. This is relevant because it proves that Manchester is a multicultural city because of the the amount of different languages that are spoken, it shows there is going to be people form all over the world. This isn't a bias article it is very factual based. It is easy to understand because it is just saying how many different languages are spoken in Manchester. This will help me when i come to make my documentary because it is a good fact to put in it that will give my audience an insight to how multicultural Manchester is.

http://www.capitalfm.com/manchester/on-air/news-travel/local-news/manchester-christmas-markets-open/


Primary Research

For primary research I made a questionnaire and posted it on a few social networking sites (Tumblr/Twitter) and asked a few other people if could fill it in.

The questions asked were;
1) How old are you? (this question was categorised into "under 13, 13-16, 17-19, over 19)
2) Are you male or female?
3) Do you watch documentaries?
4) Do you know what multiculturalism means?
5) Do you go into Manchester City Centre often?
6) Have you visited the Christmas Markets?
7) Do you think the Christmas Markets in Manchester City Centre influence multiculturalism?
8) Do you think Manchester is a city built up of many different cultures?
9) Do "China Town" and "The Curry Mile" have an impact on multiculturalism in Manchester?

In total 53 people took the questionnaire and the answers I got were...
1) under 13 = 0, 13-16 = 18 , 17-19 = 28 ,over 19 = 7
2) male = 22 , female = 31
3) yes = 16, no = 37
4) yes = 28, no = 25
5) yes = 35, no = 18
6) yes = 32, no = 21
7) yes = 46, no = 7
8) yes = 49, no = 4
9) yes = 38, no = 15

From this research we can see that a minority of the people who took the questionnaire do actually watch documentaries which shows that the target audience are actually interested in watching documentaries. This is good because it proves that they might actually watch it. When you look at question 4 you can see that a lot of the people who took the questionnaire thought they knew what multiculturalism means, if they were to watch the documentary I make they might find out that they actually didn't and learn something new. I think this primary research has given me a good insight to my target audience and what they know about multiculturalism and how they feel about it.

Documentary Analysis

I watched Making Bradford British as an example of a documentary that is based around multiculturalism in a city. It was originally a 2 part documentary that was on Channel 4. 

The main feature of this documentary that hooks the audience is the use of a voice over through the whole documentary. Using a voice over hooks the attention of the audience this is because it gives background information on the topic this is usually things like facts and little bits of information that further the documentary. 

The use of close ups in a interview kind of setting is another way that this documentary attracts the attention of the audience. By doing this it gives the audience lots of different views of different people. It can also move the documentary along.

Another feature that this documentary uses is a montage of different sites of the city that show the contrast of the different areas. This is good because it shows the extremism of multiculturalism in a city, it also shows how different parts of the city are separated. This juxtaposition is a clear example of how many different cultures are living in just one city.

The main camera shots used are wide shots, shot reverse shot, close ups and over the shoulder shots. The use of facts and figures is one of the main things that attracts the audiences attention. This documentary is quite boring and defiantly not for a younger audience. It doesn't use anything special like graphics to attract the audience's attention.

Treatment


The target audience of my documentary is going to be both male and female people that are aged between 16 and 19. I chose this age group because I think it is quite ignorant age group but with the right kind of footage/information they could actually learn something from my documentary. I'm going to target my audience by using a montage of different recognisable sites in Manchester because I think by using things they will recognise may attract them. I will also try and get some interviews with people that are around the same age because by using people of a similar age it might make them listen/watch and understand more. I will try to use understandable facts through out the documentary that the audience might find interesting and remember. Another feature I am going to use is short soundtracks that will stick in the audience’s head.

My documentary is going to be better than other documentaries made for a younger audience because it isn't going to be boring. It is going to be made by young people for young people and have young people in it, the use of all this is going to make younger people enjoy it because young people know what kinds of things will attract other younger people. Another reason it is going to be better is because it is going to include simplified information and interesting facts that will keep the attention of the audience. Also it is going to be interesting rather than have a lot of unnecessary information that is long winded and that will bore the audience.

My documentary is going to be in the observational format. This documentary will open with an unfocused shot of the Christmas Markets at night with a non-diegetic soundtrack of a Christmas song, the song I will use is Jingle Bell Rock by Bobby Helms. This shot will slowly go into focus. Once in focus the shot of the markets will fade into a title screen that will say the name of the documentary “Do the Christmas Markets in Manchester City Centre have an impact on multiculturalism”. As the title screen fades into a close up shot of somebody answering a number of questions like "What does multiculturalism mean?" this will cut to a few different people (probably about 4/5). This will show how many people actually know about multiculturalism.

This will then fade into a montage of multicultural areas in Manchester like China TownCurry Mile and the Christmas Markets. With this there will also be a voice over that says different facts like….'for a city of 480,000 people there are over 200 different languages spoken in Manchester alone'. This will show the audience how much of Manchester is built up as a multicultural city.

This will then cut to a number of shots of the different stall types, this will show the different cultures that participate in the markets. I am going to try and get interviews with some of the stall owners and ask them questions about why they have returned to the markets if they have previously been and do they think they have an impact on the multicultural society in Manchester.

From my documentary my target audience are going to learn 3 things.
1) What multiculturalism is.
2) How the Christmas Markets influence multiculturalism in Manchester.