Outcome 1: Understand the requirements of working to a brief - FORMAT

• FORMAT

Barclays Brief 
The format of the Barclays brief is laid out like a magazine article, there is a title and a subtitle on two different slides which says "Make 5 Million Young Futures famous". The text on the article is very formal and has a serious tone. There are pictures and videos to help us understand what they're trying to do. There are notes on "How to make something famous?" they are trying to give us tips on how to make something simple, memorable, bold and something that makes people talk. They then talk about the other marketing messages they have created. They also gave us information on different types of inspiration for the different types of advertising for example famous & popular posters and videos that are viral. Barclays also show the audience the It Gets Better project and gives us formal information about what they project does and how it promotes itself through inspiring videos from adults known in the Media. Barclays then tells us what they don't want us to be doing to promote "Make 5 Million Young Futures famous" they DO NOT want us to be dwelling on negative things or trying to make people feel quality. They give the reader an idea that it needs to raise awareness in a positive way. Then there is a layout of different things that you could do to promote their cause, for example Print Ad, Audio, Film, Event, Digital, Social and this helps the audience become more aware of which resources they have around them which they could use. Although I find this format formal and easy to read because there is very little information on what this organisation actually does I find it hard to understand exactly what they're trying to do because there is only one slide with information on what they're about. Instead of giving us a large sum of information on how we can advertise they're cause, they should of gave us more information about their cause. 

The EE Brief 
The EE brief format is a lot different from The Barclays brief. This is because first they give us a detailed checklist on what we should be doing to create an advertisement for this company. It's less formal than The Barclays brief also, because there are short paragraphs explaining to the audience what the EE want you to do, giving you all the information you need to understand what they want from you. They tell us The Brief, The Target Audience and what to include in your campaign, the text and language is easily understood and is clear and simple. Instead of large paragraphs which was used in The Barclays brief they have used bullet points in eye catching colours to describe to us what channels and targets a particular audience, Television, Print Advert, Social Media, Event, Youtube Film and Radio Advert. Also they give us a numbered list of what we need to do which is clear and is easily understood, the way they have formatted this brief catches eyes and makes the audience understand more about what they need to do to create an advertisement for the EE. The pictures and the colours and the information given help us more and appeal more to a younger audience. 

IBM Brief 
This briefs format is informal and there is a lot of use of colours and bullet points. The layout has lots of different information about the pitch in paragraphs and in numbered or bulleted points, they're is a lot of use of colour and images of cartoon characters. There is also a use of videos which tells us more about what the 5 predictions for the future are...Cities, Security, Shopping, Medicine, The classroom because these subtitles are laid out neat it makes it more easy to read and understandable. I think these brief is less eye catching because I find that the format is trying to hard to grab your attention that they don't succeed as much as I found the EE brief to stand out.