Unit 30+5 Assignment

Focus Group 1

LINK FOR EE ADVERT CAST INTERVIEW 

https://www.youtube.com/watch?v=eosm08H2Wxs

1. Fit for purpose 

2. Clarity of communication 

3. Technical Effectiveness

4. Impact an audience 

Emman 

Kiera

Charlotte

Alex D

Elliot 

Flows well 

Flows - editing

Good camera movement, good panning 

Chilled voiceover = makes it quite cool, inspire you to use EE

The message is right 

This appeals to the target audience 

Limits of humour 

Coverage from different angles 

Good use of colour change during the characters moods changing from angry to happy 

Music is the right tone

4G is prominent  

FOCUS GROUP

We held a focus group and also interviewed a couple more individuals about our advert, the questions were:

1. Did you enjoy the advert or not ?

2. Did you think the advert fit its purpose?

3. How was the communication

4. What did you like about the way the advert was shot?

5. What impact did it have on you?

6. Would want to join the company EE after watching our advert?

7. What did you like most about our advert?

Focus group review:

The majority of the people we asked loved our advert, " i knew what was going on in the advert without even needing to hear the dialogue or voiceover"-john.  we shot our advert as if we wanted the camera to tell the story itself with no narrative and thats exactly what the audience from the focus group thought of it. "the advert fit its purpose because before it i didn't know what EE was as a company but now i know that not only its a network company but it also has 4g which is the best network"- David. everyone thought the advert fit its purpose because, making this advert we knew we had to promote the company EE and 4G, which is exactly what it did,judging from the comments of the focus group.

"The advert flowed well with the music and narrative"

"It had some really good camera movements 'pan' "

"I really liked the zooming part"

"I liked the colour change because it helped the narrative"

"I like the different camera shots and angels that the advert had"

"I liked the music in the background because it really set the mood"

Those are all good comments we got for the cinematography of our advert, they were the preferred comments that we were looking for when making this advert and it was pleasant seeing the way the audience reacted to it.

Everyone thought the advert had amazing communication, they understood what was going on and what the narrator was saying but one audience member said "I didn't know the advert was promoting EE, i thought it was a film trailer" - Connor 

We were shocked by his comment because everyone else thought we communicated our product well and they understood what was going on. so we decided to play the advert for him once more time and it turns out he didn't get it the first time because he was day dreaming but he got it the second time when he payed attention.

The advert had an amazing impact on the audience,

"It was aspirational"

"It was very cool and chilled"

"It had elements of humour"

"It was appropriate for its target"

"It looked so professional"

"The voice over was so relaxing"

Judging from all these comments i'd say the advert was a success and it did more than we expected it to do. the only negative comment we got was "the last zoom out didn't work well -- "Dan, he was right because it looked a bit shaky and not as smooth as it should have been.

"the advert's script was poetic and the way the narrator spoke was poetic too"- Emman's mum. 

The advert did exceptionally well judging from the fact that the we only got one negative comment. 

Final Script

V/O

Life isn't made for restrictions, life isn't slow, it doesn't buffer, it doesn't freeze , it only moves fast and its filled with great moments...moments of joy and happiness.

The camera moves around the actors as they watch videos and navigate through the internet with smiles on their faces as they are enjoying the perks of a good network.

V/O

But when it crashes on you, it leaves you with nothing but disappointment, frustration, rage....pure dispair.

The actors react dramatically as they go through different emotions such as: frustration,sadness,anger,rage..

V/O

But of course that doesn't have to be the case, at ee we offer you 4g, it is fast , reliable, and accessible at anytime and place... a network with no restrictions. bringing you nothing but great joyful and unforgettable moments.

As the narrator explains the possibilities of ee, the actors stops and pays attention to him, the after hearing the great perks of ee they go back to being happy because their bad network problems just got fixed.