Unit 26 Assignment 3 Notes

1. Pick a film with a fan following 
2. Get as much information of fan made videos, merch, interviews with the stars, official websites, reviews of the film, fan made websites about the film, sells figures for how well the film did, posters, trailers, competitions, tie-ins with other products (soundtracks with bands) 
3. Lord of the Rings, Star Wars, The Hunger Games, Twilight, Harry Potter, Star Trek, Batman, Ironman, Spiderman, The Avengers 
4. Psychographics are the labels we give to the members of an audience, a target audience for a film can have more than one of the psychographics headings. My job is to prove how the marketing attracts these headings. 

• In my assignment tell who my market audience is by the rating of the film. 
• What type of genre it is and the plot
• The gender of the person
• Psychographic label - I am an explorer

Mainstreamers - X Factor viewers, like simple things, don't like to be challenged and seek new things, like to know what they're getting.

Aspirers - Like Dr Dre Beat headphones compared to Argos headphones even though they do the same thing.

Succeeders- Like to be in control 

Explorers- Like things that are a bit different, like things that are exciting and are generic.

Reformers- Like change, don't always like to be spoon fed opinions

The Avengers 

Fan made videos

The Avengers 2 Trailer (FAN MADE w/ Spider-man!)

http://www.youtube.com/watch?v=BU-g1v3sW58

The Avengers - Top 5 Fan Videos

http://www.youtube.com/watch?v=yNvAcMD43nI

X-men Vs The Avengers Theatrical Trailer (FAN-MADE)

http://www.youtube.com/watch?v=sGObiJA9bVc

Official Trailers 

http://www.youtube.com/watch?v=eOrNdBpGMv8

http://www.youtube.com/watch?v=NPoHPNeU9fc

What about these trailers targets the audience? - the star actors, the comic book fans, the sound, the camera shots, the drama, the colours and props and costumes, the explosions. The age varies from around the 12 age and upwards, it's a superhero film so the gender would be for young boys and their parents, but girls can also enjoy the action and also women like to watch the good looking actors such as Chris Evans, Chris Hemsworth and Robert Downey and the men would enjoy watching Scarlet Johansson in a skin tight suit fighting evil and saving the world.

Interviews with the stars 

http://www.youtube.com/watch?v=snpfkxszz8Q


http://www.youtube.com/watch?v=DHxzxgwJTFc

Merch

http://www.forbiddenplanet.co.uk/index.php?main_page=site_search&s=the+avengers

There is loads of merch for The Avengers because they know that this film has a massive fan base and alot of people will buy anything with the logo or the figures, this sterotypical audience is young children and nerdy boys who would buy this kind of merch.